Food Chain Rebrand

This was an advertisement design project in which students were asked to pick a brand they felt needed a fresh look. I chose Taco Mayo, a local Oklahoma chain that I used to frequent in the small town I grew up in. It's looked the same for quite some time, so I thought I'd give the brand a refresh!

Required elements included an entirely updated brand identity system (logo, symbols, general imagery), a print or digital ad, and a presentation to tie it all together. Brand origins and target audience were two important elements to keep in mind.

Mmm. Now I want Mexican food.