Campus Coffee

Look out, Starbucks! Campus Coffee is sweeping college campuses across the nation.

...Okay, it isn't actually. But it was for the sake of the assignment this was created for!

For this advertising design project, students would work with elements for a hypothetical coffee chain called "Campus Coffee," a new store appearing on college campuses across the US. We were asked to create various mediums of advertising for Campus Coffee, including the following:

- Lifestyle shots
- Product shots
- A POP (point of purchase) display
- An enticement (coupon)
- A 3-frame ad as an Instagram/Facebook story
- A single-frame ad as an Instagram/Facebook post
- An ad for the campus screens

We were given a pre-made brand to work with, but I wanted to take the brand my own direction. So, I created my own logo and brand elements and ran with it! This was a fun and challenging project that encapsulates what I hope to do more of in the future.